1- LAW OF PROXIMITY

| Elements nearby are perceived to share similar functionality or traits.

Example

Objects that are near, or proximate to each other, tend to be grouped together

2- GOAL GRADIENT EFFECT

The Goal Gradient Effect describes how people accelerate their efforts as they get closer to achieving a goal.

Example

The closer users are to completing a task, the faster they work towards reaching it.

3- JAKOB’S LAW

It states that users spend most of their time on other sites and expect your site to work similarly. To meet their expectations, align your design with established conventions

When making changes, reduce disruption by letting users keep using the familiar version for a while.

4- LAW OF COMMON REGION

The Law of Common Region states that elements grouped within a defined boundary are perceived as related.

Example

It creates a clear structure and helps users quickly and effectively understand the relationship between elements and sections..

5- FITTS LAW

Fitts’ Law in UX states that the ease of clicking a target depends on its size and distance; larger, closer targets are quicker to interact with.

Example

The time to acquire a target is a function of the distance to and size of the target.

6- AESTHETIC USABILITY EFFECT

The Aesthetic-Usability Effect suggests users view attractive designs as more user-friendly, regardless of their actual functionality.

Example

The aesthetic-usability effect refers to users’ tendency to perceive attractive products as more usable. People tend to believe that things that look better will work better.

7- PEAK END RULE

The Peak-End Rule states that users judge an experience based on its most intense moments and its end, rather than the overall experience.

Example

Identify the moments when your product is most helpful, valuable, or entertaining and design to delight the end user.

8- MILLER’S LAW

Miller’s Law asserts that the average person can hold about seven (plus or minus two) items in their working memory at one time.

Example

Organize content into smaller chunks to help users process, understand, and memorize easily.

9- PARKINSON’S LAW

Parkinson’s Law states that work expands to fill the time available for its completion.

Example

Limit the time it takes to complete a task to what users expect it will take. Features such as autofill save the user time when providing critical information within forms.

10- HICK’S LAW

Hick’s Law states that the time it takes to make a decision increases with the number of choices available.

Example

Minimize choices when response times are critical to increase decision time.